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Eco-Drive

Sustainably powering timepieces with any light, our proprietary Eco-Drive technology leads the way in eco-friendly, light-powered watchmaking.

Eco-Drive

276 products

Promaster Dive
$476.00current price $476.00 $595.00original price $595.00
Tsuki-yomi A-T
$716.00current price $716.00 $895.00original price $895.00
Zenshin Three-hand
$440.00current price $440.00 $550.00original price $550.00
Promaster Land GMT
$420.00current price $420.00 $525.00original price $525.00
Rolan
$360.00current price $360.00 $450.00original price $450.00
Rolan
$380.00current price $380.00 $475.00original price $475.00
Men's Eco Drive Feature Image

Beneath the stylish dials lies the ticking heart of every Citizen Eco-Drive timepiece: the power cell. Powerfully advanced and elegantly discreet, it sustainably converts any light into power.

Rolan
$340.00current price $340.00 $425.00original price $425.00
Corso
$360.00current price $360.00 $450.00original price $450.00
PCAT
$600.00current price $600.00 $750.00original price $750.00
Zenshin Three-hand
$440.00current price $440.00 $550.00original price $550.00
ATTESA
$2,225.00current price $2,225.00
Limited Edition
ATTESA LIGHT in BLACK
$2,195.00current price $2,195.00
Eco-Drive One
$2,395.00current price $2,395.00
Rolan
$316.00current price $316.00 $395.00original price $395.00
Zenshin Three-hand
$440.00current price $440.00 $550.00original price $550.00

Powered by any light. Day or night.

Eco-Drive converts all the light around you into power for your watch. From sunlight to night lights and fluorescent lamps to headlamps. Surplus energy is stored on a power cell to keep your watch running for months on a full charge — even in complete darkness. Safe to say, it’ll keep ticking wherever you take it.

*Powering varies by light intensity.

Zenshin Chrono
$540.00current price $540.00 $675.00original price $675.00
Blue Angels
World Chronograph A-T
$580.00current price $580.00 $725.00original price $725.00
Blue Angels
World Chronograph A-T
$636.00current price $636.00 $795.00original price $795.00
Tsuki-yomi A-T
$716.00current price $716.00 $895.00original price $895.00
Tsuki-yomi A-T
$716.00current price $716.00 $895.00original price $895.00
New
The CITIZEN
$2,995.00current price $2,995.00
Limited Edition
The CITIZEN
$3,325.00current price $3,325.00
New
Terra Force
$350.00current price $350.00
Terra Force
$280.00current price $280.00 $350.00original price $350.00
Terra Force
$316.00current price $316.00 $395.00original price $395.00
Terra Force
$340.00current price $340.00 $425.00original price $425.00
Terra Force
$340.00current price $340.00 $425.00original price $425.00
New
Sport Luxury
$675.00current price $675.00
Sport Luxury
$420.00current price $420.00 $525.00original price $525.00
Sport Luxury
$476.00current price $476.00 $595.00original price $595.00
Sport Casual
$360.00current price $360.00 $450.00original price $450.00
Rolan
$340.00current price $340.00 $425.00original price $425.00
Rolan
$420.00current price $420.00 $525.00original price $525.00
Rolan
$420.00current price $420.00 $525.00original price $525.00
Rolan
$316.00current price $316.00 $395.00original price $395.00
Rolan
$360.00current price $360.00 $450.00original price $450.00
Rolan
$340.00current price $340.00 $425.00original price $425.00
Promaster WaveTracker
$636.00current price $636.00 $795.00original price $795.00
Promaster WaveTracker
$760.00current price $760.00 $950.00original price $950.00
Promaster WaveTracker
$680.00current price $680.00 $850.00original price $850.00
Limited Edition
Promaster Tsuno Chrono Racer
$1,225.00current price $1,225.00
New
Promaster Tsuno Chrono Racer
$1,350.00current price $1,350.00
Limited Edition
Promaster Tsuno Chrono Racer
$1,095.00current price $1,095.00
Promaster Skyhawk U830
$636.00current price $636.00 $795.00original price $795.00
Promaster Skyhawk U830
$680.00current price $680.00 $850.00original price $850.00
Promaster Skyhawk U830
$636.00current price $636.00 $795.00original price $795.00
Promaster Skyhawk A-T
$636.00current price $636.00 $795.00original price $795.00
Blue Angels
Promaster Skyhawk A-T
$600.00current price $600.00 $750.00original price $750.00
010203040506

Discover More Collections

eco-drive-mens
Eco-Drive

Harness the power of any light with Eco-Drive technology. Running up to 6 months in complete darkness when fully powered, Eco-Drive keeps ticking wherever life takes you.

Discover More | TSUKI-YOMI A-T | Crop | BY1018-55X
Super Titanium™

5x harder and 40% lighter than regular stainless steel, our Super Titanium™ watches are hypoallergenic, scratch-resistant, and feel extra comfortable on your wrist.

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Luxury Collections

Explore luxury watches expertly crafted with precision, elevated design, and timeless sophistication for every occasion.